Paris Hilton has achieved remarkable success on Roblox, selling 500,000 emotes at 100 Robux (approximately $1.25 USD) each during November and December 2023. Her virtual experience "Slivingland" attracted over 3.2 million visits between August 2023 and February 2024.

According to a report by 11:11 Media and GEEIQ, the exposure generated by Slivingland equals the impact of a $60 million traditional advertising campaign. The experience serves as an entertainment hub featuring fashion and avatar customization, key elements of Roblox's platform success.

Roblox's revenue model typically follows this breakdown:

• 25% App Store Fees
• 24.5% Developer Share
• 26% Platform Costs
• 24.5% Roblox Share

This success builds on Hilton's previous metaverse ventures, including "Paris World" launched in October 2021. Her company, 11:11 Media, continues to expand in the digital space, participating in a $54 million investment round for Story Protocol in September 2023.

The achievement is particularly notable given Roblox's growing platform, which now boasts over 71 million daily users and reported $2.79 billion in annual revenue for 2023, marking a 26% year-over-year increase.

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