Spotify has officially launched its Partner Program for video podcasts in the U.S., Canada, the U.K., and Australia, with over 65% of eligible shows and networks already enrolled. The program is part of Spotify's broader strategy to expand its video content offerings and compete with YouTube in the podcasting space.

Key features of the Partner Program include:

• Revenue sharing from Premium subscriptions for video podcast creators
• Ad-free viewing experience for Premium users
• Short-form video support (up to 90-second clips) for show promotion
• Audio commercials for ad-supported users across multiple platforms

According to Spotify, the short-form video feature has proven 33% more effective at converting browsers into engaged listeners compared to traditional previews. The company is also developing a video-focused ad exchange and expanding into AI-generated podcasts.

This launch comes at a crucial time as YouTube has overtaken Spotify as the leading podcast platform in the U.S., based on 2024 consumption data. The move also follows controversial changes to Spotify's music compensation model, including:

• Reclassification of subscription tiers as audiobook and music bundles
• Implementation of a 1,000-annual-stream minimum requirement for royalty earnings
• Ongoing legal challenges from the MLC regarding royalty payments to songwriters and publishers

Related Articles

Previous Articles