Apple TV+ Losing Over $1 Billion Per Year Despite Growing Subscriber Base
Apple TV+ is experiencing significant financial losses exceeding $1 billion annually, according to a recent report from The Information. Despite these losses, Apple's overall Services division continues to show strong performance.
Apple TV+ logo against cloudy background
Key Statistics:
- Apple TV+ had approximately 45 million subscribers last year
- Subscriber count falls between Peacock (36M) and Hulu (53M)
- Services division earned $26.1 billion in Q4, up 14% year-over-year
The streaming service has seen recent success with popular shows like "Ted Lasso," "Mythic Quest," "Shrinking," and "Severance." Season 2 of "Severance" has been particularly successful, with Nielsen reporting over 3 billion minutes watched by subscribers.
Apple Music continues to perform strongly within the Services sector, maintaining a market position closer to industry leader Spotify than commonly perceived. While exact subscriber numbers aren't public, the overall success of Apple's Services division suggests Apple Music's continued growth.
Financial Impact:
- Apple shares: $216.78 (up 0.75%)
- Market capitalization: $3.26 trillion
- Maintains position as world's most valuable company
Mariah Carey wearing red performing
Despite the significant losses from Apple TV+, Apple's diversified services strategy and strong performance in other areas, particularly Apple Music, continue to drive growth in the company's Services sector.
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