KKR-Owned Festival Giant Superstruct Secures CVC Investment to Accelerate Live Entertainment Growth

KKR-Owned Festival Giant Superstruct Secures CVC Investment to Accelerate Live Entertainment Growth

By Marcus Delano Thompson

November 17, 2024 at 09:38 PM

Superstruct Entertainment, a major European concert organizer, has received a significant investment from CVC, following KKR's $1.4 billion acquisition announced in June. This development marks a new chapter in the live entertainment industry's evolution.

Alice Cooper performs at Wacken Festival

Alice Cooper performs at Wacken Festival

Superstruct, established in 2017, manages over 80 festivals across 10 countries, including prominent events like Wacken Open Air and Tinderbox. While the financial details of CVC's investment remain undisclosed, the Luxembourg-based firm, which manages over $200 billion in assets, aims to support Superstruct's mission of creating exceptional live experiences.

The partnership focuses on:

  • Collaborating with entrepreneurs and creative professionals
  • Driving innovation in live entertainment
  • Setting industry standards
  • Expanding the festival portfolio

This investment comes amid significant industry developments, including:

  • CTS Eventim's $330 million acquisition of Vivendi's ticketing and festival assets
  • Notable investments in ticketing platforms like TickPick and Seat Unique
  • Dice exploring a potential high-value sale
  • StubHub's planned $16.5 billion IPO

The live entertainment sector continues to attract substantial investment despite challenges such as festival attendance issues and Festicket's collapse, reflecting strong investor confidence in the industry's future growth potential.

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