
How to Distribute Music: A Complete Guide for Record Labels in 2024
As a record label, effectively distributing music is crucial for reaching audiences and generating revenue. I'll guide you through the essential steps to distribute music professionally.
First, decide between digital and physical distribution. While physical formats like vinyl and CDs remain relevant for certain markets, digital distribution is now the primary method for most labels.
To begin digital distribution, you'll need to:
1. Choose a distribution partner 2. Prepare your music files 3. Set up your metadata 4. Plan your release strategy
Selecting the right distributor is critical. Major players include:
- The Orchard - AWAL - CD Baby - Distrokid - TuneCore
Each has different fee structures, service levels, and requirements. I recommend comparing their terms, especially regarding:
- Revenue splits - Upload fees - Payment schedules - Analytics access - Playlist pitching capabilities - Territory coverage
Before uploading, ensure your audio files meet professional standards:
- Use WAV format (16-bit/44.1kHz minimum) - Include proper metadata tags - Prepare high-quality artwork (3000x3000 pixels) - Clear all samples and rights
Your metadata must be accurate and consistent across all platforms. Include:
- Track titles - Artist names - Composer information - ISRC codes - Publishing information - Release date - Genre tags
For physical distribution, you'll need to:
- Find a manufacturer - Secure a distribution deal with wholesalers - Establish relationships with retailers - Plan inventory management - Consider shipping logistics
Marketing is essential for successful distribution. Create a release timeline that includes:
- Pre-save campaigns - Press releases - Social media promotion - Playlist pitching - Radio promotion - Music blog outreach
Track your releases using analytics tools. Monitor:
- Streaming numbers - Download counts - Revenue reports - Territory performance - Playlist additions - Social media engagement
To maximize revenue, ensure you're registered with:
- Performance Rights Organizations (PROs) - SoundExchange - Mechanical rights societies - Publishing administrators
Consider additional revenue streams:
- Sync licensing - Direct-to-fan sales - Merchandise - Limited edition releases - Vinyl pressing
Finally, maintain strong relationships with your distribution partners and stay updated on industry trends and platform changes. Regular communication with your distributors ensures smooth operations and helps resolve issues quickly.
Remember to keep detailed records of all releases, contracts, and revenue reports. This documentation is essential for accounting and future planning.
Success in music distribution requires attention to detail, consistent quality, and strategic planning. Start small, learn from each release, and scale your operations as you grow.