Facebook is implementing new restrictions on promotional content starting in 2015, making it harder for brands to reach their audiences without paid advertising. Here are the key changes:

Three types of posts that will see reduced organic reach:

• Posts purely promoting products or app installations
• Posts pushing promotions/sweepstakes without context
• Posts that reuse exact ad content

Important notes:

• Facebook says this change is based on user feedback about too many promotional posts
• Pages can no longer offer incentives for likes/shares as of November 5th
• Brands will need to pay for promotional content to reach their audience
• The change primarily affects "hard sell" promotional content
• Best practices include focusing on valuable, engaging content rather than pure promotion

Key takeaway: While Facebook remains an important marketing platform, brands will need to either pay for promotional reach or focus on creating high-quality, non-promotional content that naturally engages their audience.

For additional related changes:

• New restrictions on Page like incentives
• Changes to how promotional content appears in newsfeeds
• Updated guidelines for brands and marketers

This policy aims to improve user experience while pushing brands toward paid advertising options.

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