Marina and the Diamonds Announces Innovative Scratch-'N-Sniff Vinyl Collection

Marina and the Diamonds Announces Innovative Scratch-'N-Sniff Vinyl Collection

By Marcus Delano Thompson

November 20, 2024 at 02:14 PM

Welsh singer Marina and the Diamonds announced an innovative box set release for her album "Froot," featuring six 7-inch colored vinyl records with scratch-and-sniff covers, each themed around different fruits.

Colorful vinyl records stacked together

Colorful vinyl records stacked together

The unique release strategy involves unveiling one "Froot of the month" track monthly until the album's full release on April 6th, 2015.

Marina shared her excitement with fans: "Thank you, genuinely, for all the confidence + love you have given me. I want to create an experience that we can all be a part of and share together, no matter where you live in the world... This is the start of a new musical and visual era for me."

This innovative approach follows in the footsteps of other scented vinyl releases, such as The Brothers Johnson's strawberry-scented "Strawberry Letter 23" from 1980, bringing a multi-sensory dimension to music collecting.

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