Desert Diamond Arena in Glendale, Arizona is undergoing a $42 million transformation to become the state's premier music and entertainment destination. The renovation, set for completion in Spring 2025, is being executed by ASM Global in partnership with Forward Associates and design firm HOK.

The comprehensive renovation includes:

• Nearly 25 redesigned spaces throughout the venue
• Enhanced guest facilities and accommodations
• New immersive fan experiences including Floor Bar and Studio 623
• Expanded culinary offerings at the Marketplace
• Integration with the surrounding 250-acre entertainment complex

Key Features:

• 19,000-seat capacity for concerts
• 53 luxury suites
• 12 suite lounge loges
• 22 Encore Club Theatre Boxes
• 14 Club Studio 623 booths
• 341 Club Seats in The View

The arena's strategic location offers significant advantages:

• Proximity to 4,000 hotel rooms
• Easy freeway access
• 26,000 parking spaces
• Integration with Westgate Entertainment District
• Adjacent to State Farm Stadium and Desert Diamond Casino

"This transformation celebrates Desert Diamond Arena's two decades at the heart of Glendale's thriving entertainment landscape while creating a destination that can draw audiences from across the region and beyond," states Doug Thornton, ASM Global Executive Vice President.

The project aims to establish Desert Diamond Arena as a prototype for innovative venue experiences, with ASM Global planning to replicate this model across other U.S. locations.

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