ATG Entertainment has acquired Madrid-based theatre company SOM Produce, marking another significant expansion in its growing portfolio of entertainment venues and productions.

SOM Produce, which sells over 750,000 tickets annually, manages five major Madrid theatres with a combined capacity of 5,200 seats:

• Nuevo Teatro Alcalá
• Teatro Rialto
• Teatro Nuevo Apolo
• Teatro Calderón
• Teatro Amaya

The company is known for producing Spanish-language versions of popular shows including West Side Story, Mamma Mia!, and the upcoming Wicked production.

This acquisition follows ATG's recent purchase of Celebrity Attractions, a Tulsa-based company that produces shows throughout the Southwest and Midwest United States.

SOM CEO Marcos Cámara highlighted Madrid's significance in global theatre, stating it ranks third after only the West End and Broadway in terms of theatre demand. The partnership with ATG aims to capitalize on Spain's growing appetite for live performances.

According to Lisbeth Barron of Barron International Group, which served as SOM's financial advisor, theatre markets are showing strong growth beyond traditional hubs:

• Hamburg and other German cities are emerging as key markets
• Sydney, Seoul, and other Asia-Pacific cities demonstrate increasing demand
• Local adaptations of well-known IP brands are proving successful

The deal represents ATG's commitment to expanding its European operations, adding to its portfolio of nearly 70 venues. This expansion is backed by Providence Equity Partners, with Blackstone holding a minority stake in ATG since last year.

While specific financial terms weren't disclosed, this acquisition reflects continued confidence in the theatre sector, contrasting with current challenges in the festival industry, where over 170 events were cancelled last year.

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