Virgin Media O2 has reported record-breaking early access ticket sales for 2024, with 1.54 million Priority Tickets sold between January and November - a 12% increase from 2023.

The top-selling artists through Priority Tickets were:

1. Dua Lipa
2. Peter Kay
3. Lana Del Rey
4. Usher
5. Billie Eilish
6. Bruce Springsteen
7. Justin Timberlake
8. Linkin Park
9. Tate McRae
10. Iron Maiden

While major concert tours have seen tremendous success in 2024, with artists like Pink breaking sales records, the broader live entertainment industry presents a mixed picture.

Notable trends in 2024:

• Single-artist concert tours showing strong performance
• Live Nation and CTS Eventim reporting robust financial results
• Major artists announcing significant 2025 tours (including Toto, Keith Urban, AC/DC, and Kendrick Lamar)

However, significant challenges exist:

• Multiple artists forced to reduce or cancel touring plans
• Over 170 music festivals cancelled throughout 2024
• Even major festivals like Coachella experiencing difficulty selling out
• High ticket prices generating consumer complaints and lawsuits

Despite pricing concerns, dedicated fans continue to pay premium prices for select performances, demonstrating the complex nature of current live entertainment market dynamics.

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