Universal Music Group Partners with KLAY to Pioneer Ethical AI Music Standards
Universal Music Group (UMG) has formed a strategic partnership with KLAY, a Los Angeles-based ethical AI music company, to develop a commercial and ethical foundation for AI-generated music.
Man wearing glasses in close headshot
Photo Credit: Michael Nash / UMG
KLAY aims to create AI music models that respect copyright and artist rights while fostering musical creativity. The company is developing a Large Music Model (KLAYMM) and plans to launch an innovative music experience platform in the coming months.
Key aspects of the partnership include:
- Building AI models through consensus with music industry creators
- Ensuring proper attribution and copyright protection
- Creating new monetization opportunities for rights holders
- Developing AI technology that enhances rather than replaces human artistry
KLAY's leadership team includes:
- Ary Attie (Founder and CEO)
- Thomas Hesse (Former President of Sony Music Entertainment)
- Björn Winckler (Joining from Google Deepmind)
The company is developing a global ecosystem for AI-driven music experiences that will complement, rather than compete with, traditional music services. This collaboration represents a significant step toward establishing ethical standards in AI-generated music while protecting artists' rights and creative interests.
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