UNIFI Music is developing an AI-driven platform called Sasha to revolutionize artist management, particularly for emerging artists in the early stages of their careers.

The platform addresses a critical gap in the music industry: accessible, professional management for developing artists. While established managers typically focus on high-profile clients, emerging artists often struggle to find qualified representation to handle essential tasks like booking, royalty management, and promotion.

Sasha functions as a comprehensive management tool that:

• Provides personalized career guidance through a question-driven interface
• Handles routine tasks like venue research and social media management
• Integrates with UNIFI's "LinkedIn for Music" platform for industry networking
• Supports multiple languages and offers customized recommendations

The platform aims to evolve beyond basic task management to handle complex responsibilities like:

• Contract negotiation
• Release planning
• Tour management
• Strategic career development

For existing managers, Sasha can eliminate time-consuming administrative tasks, enabling them to focus on high-value activities and potentially transforming them into "super managers."

UNIFI Music's approach differs from other AI music initiatives by focusing on management rather than content creation, potentially democratizing access to professional management services for emerging artists.

Contact: [email protected]

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