The UK's Competition and Markets Authority (CMA) has launched an investigation into Hasbro's $4 billion acquisition of Entertainment One (eOne), citing potential competition concerns.

Hasbro's all-cash deal, announced in August, would bring popular children's properties like Peppa Pig, PJ Masks, and Ben & Holly's Little Kingdom under its umbrella. The acquisition also includes eOne's music division, which owns Death Row Records.

The CMA's investigation will begin November 22nd, with the first phase concluding by January 21st. The authority can modify or block the deal entirely and is currently accepting submissions from interested parties.

Hasbro CEO Brian Goldner emphasized the strategic value of both eOne's family entertainment brands and music properties. The music division is particularly attractive due to its applications across advertising, television, and film content.

The acquisition would expand Hasbro's existing content division, Allspark, which already manages major properties including:

• Transformers
• Robots in Disguise
• My Little Pony

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