Tradiio is launching a new virtual music stock market platform in England in February 2015. Based in Portugal and free to use, the platform allows users to invest virtual coins in artists who upload their music.

The platform offers real rewards for users' virtual investments, including festival tickets and concert passes. For artists, successful performance on Tradiio can lead to valuable opportunities like:

• Festival performance slots
• Studio recording time
• Radio airplay
• Press coverage
• Record label deals

The company has secured partnerships with media outlets like Punch Magazine and Dummy, with backing from Espírito Santo Ventures and Exago Ventures. Additional funding rounds are planned for 2015.

Quality control is maintained through:

• Direct partnerships with labels and artists
• Industry expert curation
• Crowd-sourced rating system
• Four-channel artist onboarding process (organic, digital marketing, direct contact, partnerships)

The platform aims to address income inequality in the music industry, where currently:

• Top 10% of artists earn most revenues
• Only 1% earn significant income
• Remaining 89% struggle for visibility and opportunities

Early beta testing showed promising results with thousands of users engaging for extended periods, though concerns exist around potential gaming of the virtual currency system through fake accounts.

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