TikTok Users Rush to RedNote as Ban Looms — But Chinese App May Face Similar Fate
As TikTok faces an imminent US ban, users are rapidly migrating to RedNote, another Chinese-owned social media platform. However, this migration might be short-lived as RedNote could face similar regulatory challenges.
RedNote, known as Xiaohongshu in China, has surged to the top of Apple's App Store rankings. The platform combines short-form videos, pictures, and text posts across three main feeds: "follow," "explore," and "nearby." Since its 2013 launch as a shopping platform, RedNote has grown to over 300 million monthly active users and generated more than $1 billion in profit last year.
TikTok logo on mobile phone
The upcoming US legislation, which requires ByteDance to sell TikTok to an American company by January 19 or face a ban, could also affect other Chinese-owned apps including RedNote, WeChat, and ByteDance's Lemon8 and CapCut.
While Frank McCourt and Kevin O'Leary's People's Bid has made a formal offer to purchase TikTok, ByteDance remains unwilling to sell. The Supreme Court recently heard arguments regarding the ban's constitutionality, but preventing the ban before the deadline appears unlikely.
US-based creators looking for alternative platforms should consider domestic options like Instagram Reels and YouTube Shorts to avoid potential future disruptions from similar regulatory actions.
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Concert stage with colorful lighting
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