TikTok Unveils Interactive 'Happy Project' Hub for BTS Jin's Solo Album
TikTok has launched an immersive multimedia hub celebrating BTS member Jin's first solo album 'Happy,' released on November 15.
TikTok launches BTS Jin immersive hub
The hub, dubbed "The #HappyProject," offers fans exclusive content, including:
- A livestreamed interview with Jin on November 19 at 9 PM KST
- Special dance challenge video featuring j-hope
- Interactive missions to unlock a limited-time profile frame
- Exclusive videos with hidden surprises for fans who comment "Happy"
Jin expressed his enthusiasm: "My album Happy was created in hopes of bringing happiness to as many people as possible. This album is filled with my honest reflections on what happiness means to me."
The BTS community on TikTok is substantial, with the group's official account boasting 66.9 million followers and 1.4 billion likes. This aligns with K-pop's growing influence on the platform, as K-pop artists represent 50% of TikTok's most-viewed global artists in 2023.
To access the hub, users can simply search for "Jin" or "BTS" within the TikTok app. This release follows TikTok's recent successful artist collaborations with Coldplay, Taylor Swift, Billie Eilish, Post Malone, and fellow BTS member Jimin.
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