TikTok has unveiled its 2025 Discover List, showcasing 50 creators across five categories who are making significant positive impacts globally. The list celebrates authenticity and innovation across different content areas.

Categories and Notable Creators:

Educators

• 10 creators focused on educational content
• Includes specialists like Dr. Betsy Grunch (medical education) and Katie Kennedy (history)
• Topics range from language learning to marine biology

Foodies

• Features 10 culinary innovators worldwide
• Standouts include Joshua Williford (@rappingchef) and Chris Washington (@veganewunder)
• Represents diverse cuisines and cooking styles from multiple continents

Icons

• 10 influential creators shaping TikTok culture
• Notable members include Reece Feldman and Madison Tevlin
• Represents various countries and content styles

Innovators

• 10 pioneers pushing creative boundaries
• Features creators like Joe Aragon (cinema) and Taher Musafir (travel)
• Focuses on unique perspectives and original content approaches

Originators

• 10 music and trend-setting creators
• Includes artists like Dasha and Paris Paloma
• Emphasizes creators driving cultural movements and music trends

Kim Ferrell, Head of Creators at TikTok, emphasizes the platform's commitment to celebrating creator diversity and authenticity. Despite uncertainties in the US market, these creators demonstrate TikTok's global impact in fostering creative expression and community building.

The selected creators represent over 20 countries, highlighting TikTok's global reach and diverse content ecosystem. Each creator brings unique perspectives and talents, contributing to the platform's educational, entertainment, and cultural value.

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