Rapper Talib Kweli has clarified that he is not the voice behind the popular Amazon Prime Christmas advertisement, despite receiving annual congratulations from fans who believe otherwise.

The commercial features a song called "A Good Time Coming (March of the Nutcracker)" by Tez Tez featuring Black Prez, released in 2022. While the vocalist's voice bears a striking resemblance to Kweli's, the rapper confirmed on Bluesky that he has never had any involvement with Amazon advertisements.

Photo Credit: Talib Kweli by The Come Up Show / CC by 2.0

The confusion is particularly noteworthy given Kweli's public support of Amazon workers' strikes. Some fans have suggested legal action, including pursuing a cease and desist order against Tez Tez or filing lawsuits against Amazon for potential right of publicity and misrepresentation claims.

The advertisement's song blends classical themes from "The Nutcracker" with contemporary hip-hop elements, creating what BLUX describes as a "holiday anthem" that combines traditional Christmas music with modern rap rhythms.

The legal implications of using a voice similar to an established artist's remain unclear, and no formal action has been taken by Kweli or his representatives at this time.

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