Spotify is expanding its video capabilities with a new monetization program for video podcasts and several other video-focused features. The announcement came during the company's "Now Playing" event, presented by CEO Daniel Ek.

Key updates include:

Video Podcast Monetization:

• Available through the Spotify Partner Program
• Open to creators in US, Canada, UK, and Australia
• Requires minimum 10,000 streamed hours in past 30 days
• Includes ad revenue sharing across platforms
• Premium subscribers get ad-free viewing experience

Usage Statistics:

• 64% of listeners prefer video podcasts in 2024 (up from 43% in 2021)
• Over 250 million users have watched video podcasts on Spotify

New Features:

• Customizable video thumbnails
• Enhanced audience analytics dashboard
• Viewer improvements (thumbnail scrubbing, pinch to zoom, video chapters)
• Support for 90-second short-form video previews per episode

Revenue Opportunities:

• Ad revenue sharing
• Premium subscription revenue sharing
• Single-podcast subscriptions
• Integration with existing membership platforms (Patreon, Substack)

The platform emphasizes that these updates align with growing video consumption trends while maintaining their focus on profitability and user experience.

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