Spotify Car Thing: A Complete Timeline of Its Short-Lived Hardware Adventure

Spotify Car Thing: A Complete Timeline of Its Short-Lived Hardware Adventure

By Marcus Delano Thompson

December 4, 2024 at 12:58 AM

Spotify's Car Thing journey lasted from announcement to discontinuation over a five-year period, marking the company's first and unsuccessful venture into hardware. Here's the complete timeline of events:

Car Thing timeline from launch to discontinuation

Car Thing timeline from launch to discontinuation

Initial Launch and Development (2019-2021):

  • May 2019: Announced as a data-gathering experiment for select Premium subscribers
  • April 2021: Redesigned version revealed with waitlist access and $79.99 price tag
  • October 2021: Commercial release begins for Premium subscribers

Commercial Period (2022):

  • February: Price increased to $89.99 for all Premium subscribers
  • June: Summer sale reduces price to $50
  • July: Production stops due to poor sales
  • August: Final clearance at $30 with updated green packaging
  • October: Device rooted by security researchers; Spotify declares it end-of-life

Final Phase (2024):

  • May 23: Spotify announces support ends December 9, 2024
  • May 31: Refund program launched for verified purchases
  • December 9: API shutdown, rendering devices non-functional

Spotify discontinues Car Thing hardware device

Spotify discontinues Car Thing hardware device

Refund Details:

  • Available only for verified purchases with serial numbers
  • Refunds issued in $12 installments
  • Third-party purchases ineligible
  • Program implemented following class action lawsuit

Spotify Car Thing device display screen

Spotify Car Thing device display screen

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