Southwest Airlines Ends Free Checked Bags Policy After Nearly 60 Years
Southwest Airlines has officially announced the end of its signature "Bags Fly Free" policy, implementing checked baggage fees starting May 28. This marks a significant shift in the airline's nearly 60-year history.
Southwest plane on runway
Under the new policy, passengers will pay fees for first and second checked bags, with exemptions only for A-List loyalty members and business fare travelers. While exact pricing hasn't been announced, fees are expected to align with major competitors like Delta and United.
This change follows Southwest's recent decision to abandon its open seating policy, reflecting a broader shift toward traditional airline practices. CEO Bob Jordan cites the need to boost profits and attract new customers as key drivers behind this decision.
Current baggage fee revenue comparison:
- Southwest: $73 million (2023)
- American Airlines: $1.4 billion
- United Airlines: $1.2 billion
- Delta: $985 million
Impact on travelers:
- No immediate increase in base ticket prices
- Potentially more crowded overhead bins
- Longer boarding processes
- Additional costs for regular passengers
Additional Southwest changes include:
- Assigned seating implementation in 2026
- Introduction of premium seating options
- Expansion to Expedia ticket sales
- 15% reduction in corporate workforce, saving $210 million
The airline's transformation represents a significant departure from its budget-friendly roots, aligning more closely with major carriers' business models. This strategic shift aims to increase revenue while maintaining competitiveness in the evolving airline industry.
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