Sony Music Publishing Indonesia Inks Global Publishing Deal with Rising Star Sal Priadi
Sony Music Publishing Indonesia (SMPI) has signed an exclusive global publishing agreement with Indonesian singer, songwriter, and actor Sal Priadi, encompassing his entire catalog.
Singer pointing directly at camera
Priadi's latest album, "Markers And Such Pens Flashdisks" (April 2024), has garnered over 176 million Spotify streams. The album's track "Gala bunga matahari" reached #16 on Spotify's Viral 50 Global chart and topped Spotify's Top 50 Indonesia chart.
Notable achievements:
- Multiple hit collaborations including "Jangan Bertengkar Lagi Ya? OK? OK!" with Pamungkas
- "Amin Paling Serius" with Nadin Amizah (146+ million Spotify streams)
- Breakthrough single "Ikat Aku di Tulang Belikatmu" (2018)
- Three consecutive nominations for Best Male Pop Artist at AMI Awards
- Billboard Indonesia Music Awards nomination for Best Collaboration (2020)
Carol Ng, President, Asia, Sony Music Publishing, emphasized Priadi's ability to transcend cultural boundaries through relatable narratives and soulful melodies. Priadi expressed confidence in SMPI's capability to showcase his creative works globally.
Anti Ariandini, General Manager of Sony Music Publishing Indonesia, confirmed that SMPI is Priadi's first publishing company, highlighting their commitment to expanding his international reach while supporting his artistic vision.
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