Songtradr and Vinyl Group Partner on Global Digital Ad Deal, Projecting 20x US Market Growth
Songtradr and Vinyl Group have formed a strategic digital advertising partnership aimed at maximizing their combined market presence and revenue potential.
Under the agreement, Vinyl Group will manage and sell advertising across Songtradr's digital properties globally. The partnership is expected to significantly boost U.S. advertising scale, with projections showing up to 20x increase for Vampr, Vinyl Group's networking platform.
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Key Partnership Details:
- Vinyl Group will retain 50% of net proceeds from business generated under the agreement
- Songtradr remains Vinyl Group's largest shareholder
- The collaboration encompasses Vinyl.com, Vampr, Jaxsta, The Brag Media, and Serenade
The partnership follows Vinyl Group's recent acquisitions:
- Combined A$2.3 million cash payment for Mediaweek, Funkified Entertainment
- Separate A$800,000 stock deal for Serenade, with potential additional A$1.5 million based on performance
Market Impact: Vinyl Group's stock (ASX: VNL) saw a 4.76% increase, closing at A$0.11 per share, representing more than double its value from October 2023.
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