SiriusXM Loses 445K Subscribers While Pandora Drops 64K in First Quarter 2024
SiriusXM reported significant subscriber losses in Q1 2024, with 445,000 total subscribers leaving the platform - a substantial increase from the 281,000 loss in Q1 2023. The company's self-pay subscribers decreased by 359,000, while paid promotional subscribers dropped by 86,000. Pandora, owned by SiriusXM, lost 64,000 subscribers during the same period.
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Despite these losses, the company's financial performance showed some positive indicators:
- Revenue increased 1% to $2.16 billion
- Earnings rose to $265 million ($0.07 per share)
- Advertising revenue grew 7% to $402 million
- Subscription revenue declined 1% to $1.68 billion
CEO Jennifer Witz acknowledged disruption from the new streaming app launch but emphasized improving engagement metrics and success in reaching younger audiences beyond automotive listeners.
Regarding Howard Stern's future with the platform, President & Chief Content Officer Scott Greenstein indicated the company is prepared for potential changes, focusing on audience demographics and content strategy rather than direct replacement of talent.
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