SESAC Music Group Acquires Digital Rights Management Platform HAAWK
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Photo Credit: Ryan Born
SESAC Music Group has acquired HAAWK, a media software and services company specializing in copyright management and monetization for independent content creators.
HAAWK provides comprehensive administration of YouTube's Content ID and Facebook's Rights Manager platforms, serving record labels, publishers, and music rights holders. The company will operate alongside Audio Salad within SESAC Music Group's Music Services division.
Key Benefits of the Acquisition:
- Enhanced global scaling capabilities
- Advanced royalty collection services
- Improved asset management for independent labels
- Greater monetization opportunities across social platforms
- Increased transparency for music creators
HAAWK will maintain its Los Angeles headquarters under founder and CEO Ryan Born's leadership. Since its 2017 founding, the company has been recognized on both the Inc. 5000 and Deloitte Fast 500 rankings for its rapid growth in media technology.
Services Offered by HAAWK:
- YouTube Content ID administration
- Facebook Rights Manager administration
- Micro-sync music licensing for video creators
- Publishing administration
- Digital music distribution
- Copyright monitoring across major platforms (YouTube, Facebook, Instagram, TikTok)
This acquisition strengthens SESAC Music Group's position in providing comprehensive music services across performing rights, audiovisual music, and church resources, while expanding their capabilities in digital rights management and monetization.
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