Live Nation Productions has announced the production of "Rolling Loud," a new father-son comedy starring Owen Wilson and Matt Rife. The film, which began production in Miami, is set against the backdrop of the popular hip-hop festival's 10th anniversary.

The story follows an overprotective father (Wilson) who secretly takes his 13-year-old son to the Rolling Loud festival, leading to a series of misadventures with his co-worker (Rife) and an eccentric festival volunteer as they navigate through crowds and security.

Jeremy Garelick is writing and directing the film, which is being produced by Live Nation Productions and American High. The production team includes Garelick and Will Phelps for American High, Stella Bulochnikov for Pat Solitano Productions, and Doug Banker for Five All in the Fifth. Executive producers include Ryan Kroft, Pasquale Rotella, Matt Zingler, Tariq Cherif, Matt Rife, and Christina Shams.

Wilson recently made a cameo appearance during Travis Scott's Rolling Loud performance for a scene in the film. He's also wrapped up filming for "Loki" Season 2 and is set to star in an upcoming Apple series about a professional golfer, premiering in 2025.

Matt Rife is currently on his sold-out "Stay Golden Tour," which includes performances at Madison Square Garden. His memoir, "Your Mom's Gonna Love Me," recently became a New York Times bestseller.

The film, distributed by UTA Independent Film Group, is scheduled for release next year.

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