NetEase Cloud Music Signs Major Licensing Deal with Kakao Entertainment to Expand K-pop in China
NetEase Cloud Music, a major Chinese music streaming platform with 206 million monthly active users, has established a significant licensing agreement with South Korea's Kakao Entertainment for digital music distribution in China.
Under this partnership, NetEase gains distribution rights to Kakao's extensive music catalog, focusing particularly on K-pop content. Both companies will collaborate to promote Korean music and expand content offerings to Chinese listeners, especially targeting younger audiences.
NetEase and Kakao Entertainment partnership logo
Key aspects of the agreement:
- Joint promotion of Korean music in China
- Enhanced music discovery through NetEase's recommendation system
- Access to Kakao Entertainment's roster of top-tier artists
- Focus on connecting with younger generation users
Vivian Wei, Vice President of Copyrights at NetEase Cloud Music, emphasized the partnership's importance in strengthening their international music offerings. The platform currently serves over 44 million paying subscribers and is particularly popular among young music enthusiasts.
Kakao Entertainment, a leading force in K-pop's global expansion, views this collaboration as a strategic opportunity to strengthen their artists' presence in the Chinese market through NetEase's established platform and advanced recommendation capabilities.
This partnership represents a significant step in expanding K-pop's influence in China while enhancing NetEase Cloud Music's diverse content offerings for its growing user base.
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