
How to Send a Demo to Record Labels: A Step-by-Step Guide for Musicians
Sending a demo to record labels requires careful preparation and the right approach to maximize your chances of success. I'll guide you through the essential steps to get your music in front of the right people.
First, ensure your music is professionally produced and mixed. Record labels receive thousands of demos, so your tracks need to stand out with pristine audio quality. I recommend having at least 3-4 of your best tracks ready to showcase your artistic range.
Research is crucial before sending your demo. I always advise artists to:
- Study labels that match your genre - Check their submission guidelines - Verify if they're currently accepting demos - Review their current roster of artists
When preparing your demo package, include:
- A brief, professional biography (150-200 words) - High-quality promotional photos - Links to your social media presence - Your contact information - A concise cover letter explaining why you chose their label
Most labels now prefer digital submissions over physical demos. Here's the best way to format your digital submission:
- Use WAV or high-quality MP3 files (at least 320kbps) - Label all tracks properly with artist name and song title - Create a single folder with all materials - Use a cloud storage service like Dropbox for large files
Never send the same demo to multiple labels simultaneously. I recommend targeting one label at a time and waiting for their response before moving on. This shows respect for their time and maintains professional integrity.
Your cover email should be brief and personal. Address the recipient by name if possible, and explain in 2-3 sentences why their label is the perfect fit for your music. Avoid generic phrases like "I'm the next big thing" or "This will change music forever."
Follow-up is important but don't be pushy. If you haven't heard back after two weeks, send a polite follow-up email. Remember that many labels receive hundreds of demos weekly, so patience is essential.
Key things to avoid:
- Don't send unfinished tracks - Never spam multiple label contacts - Avoid attaching large files directly to emails - Don't use informal language or emojis - Never lie about your achievements or following
Keep records of all your submissions, including dates and responses. This helps track your progress and prevents accidentally sending to the same label twice.
Finally, continue creating and improving your music while waiting for responses. The demo submission process can take time, but persistence and professionalism are key to getting noticed by record labels.
Remember, rejection is part of the process. Use any feedback you receive to improve your next submission. Many successful artists faced multiple rejections before finding the right label fit.
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