
Dior Names Rising Chinese Superstar Xin Liu as New Global Ambassador
Dior has appointed Chinese solo artist Xin Liu as their newest global ambassador, joining the ranks of Blackpink's Jisoo, Angelababy, BTS's Jimin, and Rosalía.

Chinese female artist Xin Liu portrait
Photo Credit: Pierre Mouton (Xin Liu)
Xin Liu made her debut appearance as ambassador during Dior's Fall/Winter 2025 show at Paris Fashion Week. Her bold, trendsetting style aligns perfectly with Dior's legacy of elegance and innovation.
The artist's fashion credentials include attending the British Fashion Awards and gracing magazine covers for L'OFFICIEL China, Harper's Bazaar, GRAZIA, VOGUE, Cosmopolitan, and GQ. She currently serves as ambassador for several major brands including Dior China, Crocs, Sisley, and New Era.
Her music career reached new heights after winning "Youth With You 2," with her album Xanadu becoming the best-selling Chinese physical album with over 54 million copies sold worldwide. She completed a successful arena tour in 2023.
Notable achievements include:
- First female captain of "Street Dance of China"
- First Chinese female solo artist to perform at Coachella (2024)
- Scheduled to perform at 88rising's Head in the Clouds Festival 2025
- First Chinese female solo artist to enter U.S. Pop Radio Weekly Chart Top 40 with "Take A Sip"

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