BMG has unveiled a new brand identity as part of its significant transformation under CEO Thomas Coesfeld. The company worked with London's Wolff Olins to develop a refined visual approach that better reflects its modern position in the music industry.

The refresh includes replacing the company's signature red color scheme with a more subtle blue-and-gray palette. The new homepage showcases dynamic logo animations and highlights partnerships with artists like Jelly Roll and Lainey Wilson.

CEO Thomas Coesfeld emphasized that the rebranding goes beyond aesthetics: "Our new visual identity redefines our ambition and who we are today: we put artists and songwriters at the heart of everything we do. We embrace technology, collaborate with partners, and stay true to our distinctive approach to artist advocacy."

Since Coesfeld's appointment in July 2023, BMG has undergone several strategic changes:

• Multiple personnel reorganizations
• Ended partnership with Warner Music's ADA
• Established new alliance with Universal Music
• Secured new partnerships with Ubisoft, Tomorrowland Music, and Cirque du Soleil
• Continued acquisition of song rights, including recent purchase of German publisher B612's catalog

BMG reported over $500 million in revenue for H1 2024, with full-year results expected by March 31st through parent company Bertelsmann's financial reports.

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