Big.Ass.Kids (B.A.K) and Too Lost have partnered to launch BAK Music Man, a revolutionary distribution service for independent artists that combines comprehensive music distribution with community-driven artist development.

The platform offers access to over 450 global digital service providers (DSPs) while providing artists with:

• Personalized account managers
• Innovative funding solutions ($10,000 to $10M+ advances)
• Access to vetted industry professionals
• Artist discovery opportunities through curated playlists
• Global community access via the BAK Play.Ground

The BAK Play.Ground serves as a digital, members-only community connecting artists with experienced music professionals from over 20 countries. This platform particularly benefits industry professionals affected by recent layoffs, offering them opportunities to work with emerging artists.

"Being independent doesn't mean you have to do it alone," says B.A.K CEO le'Roy Benros. The platform addresses common challenges faced by independent artists, including limited access to resources and inconsistent support from traditional distribution companies.

COO Carolyn Ortiz emphasizes their commitment to creating a safe space for artists and professionals: "We've seen too many artists taken advantage of by bad deals. Our vision is to create an environment where respect and fair treatment are paramount."

Notable initiatives include:

• "Another 48 Hours" bi-weekly playlist series
• Annual "See You Next Year" collaboration at Shangri La studio
• Partnership events with major festivals like AFROPUNK
• Direct access to funding without selling rights

The platform has already facilitated successful collaborations with artists like Teezo Touchdown, Paris Texas, and Ekkstacy, while working with industry figures such as Mike Dean and partnering with events like Pusha-T's Cousinz Festival.

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