Apple Music is now actively encouraging the submission of International Standard Name Identifier (ISNI) metadata from rights owners as part of their standard workflow process. This initiative aims to improve content attribution and discoverability across their platform.

Key Benefits:

• Ensures unambiguous attribution of music and contributors
• Improves listener search experience
• Enhances digital discovery
• Streamlines copyright and royalties management
• Facilitates better information exchange between platforms

ISNI serves as the global standard identifier for creative contributors, including:

• Musicians
• Performers
• Producers
• Publishers
• Writers
• Visual creators
• Researchers
• Inventors

As an ISO 22729 certified standard, ISNI works alongside other international identifiers like DOI, ISAN, ISBN, ISRC, ISSN, and ISWC. Each ISNI assignment provides a unique, persistent identifying number that resolves name ambiguity issues in online search and discovery.

Tim Devenport, ISNI International Agency's Executive Director, praised this development: "Leveraging ISNI's capabilities as a bridging identifier — alongside Apple ID and other international standards — should further streamline the information exchanges underlying digital discovery to the benefit of creators and consumers alike."

This implementation will help ensure accurate attribution of creative works across all platforms in the global supply chain, making it easier for listeners to find and identify content while improving rights management efficiency.

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