Apple Delays Enhanced AI-Powered Siri Update Amid Stiff Competition

Apple Delays Enhanced AI-Powered Siri Update Amid Stiff Competition

By Marcus Delano Thompson

March 11, 2025 at 04:57 AM

Apple's planned AI-enhanced Siri update is facing delays in its rollout as part of the broader Apple Intelligence initiative. This update aims to create a more personalized assistant capable of understanding context, relationships, and user routines.

iPhone displaying Siri interface

iPhone displaying Siri interface

The enhanced version, announced at last year's Worldwide Developers Conference, promises to enable Siri to take actions across apps based on personal context. However, the delay comes amid growing criticism that Siri lags behind competitors, with users reporting issues like incorrect responses to basic queries.

This development occurs as competitors advance their AI capabilities:

  • Google is transitioning from Google Assistant to its AI platform, Gemini
  • Amazon has partnered with AI music company Suno for Alexa+, though this partnership faces legal challenges

The Amazon-Suno collaboration has sparked controversy, with major labels filing copyright infringement lawsuits over AI model training. This creates tension with Amazon's recent global partnership with Universal, which includes provisions for addressing unlawful AI-generated content.

While sources indicate Amazon didn't inform its music partners about the Suno deal beforehand, Universal's agreement to work collaboratively on AI content issues suggests potential oversight of the partnership. The long-term implications of these legal challenges remain uncertain.

Businessman checking phone with charts

Businessman checking phone with charts

Federal judge at copyright case hearing

Federal judge at copyright case hearing

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