Zig-Zag Rolling Papers has unveiled a limited-edition portable vinyl record player that celebrates their longstanding connection to music culture, from concert posters to iconic album covers like Dr. Dre's The Chronic.

This suitcase-style turntable combines portability with high-quality audio features:

• Built-in stereo speakers
• Headphone jack for private listening
• Three-speed, belt-driven mechanism for reduced vibration
• Bluetooth connectivity (33-foot range)
• USB port for digital music playback
• Convenient carry handle for easy transport

The launch comes amid rising vinyl popularity, particularly among Gen-Z listeners. Recent data shows:

• 10% increase in US turntable sales (2021)
• 82,000 units sold in 2021 (up from 75,000 in 2020)
• Gen-Z shows stronger preference for vinyl compared to other generations:
  • 61% of Gen-Z likely to choose vinyl over digital
  • 53% of Millennials
  • 27% of Gen-X

The Vinyl Alliance reports that Gen-Z views vinyl as a way to improve mental well-being by disconnecting from digital streaming services. This demographic particularly enjoys the physical record shopping experience and often purchases multiple vinyl records annually, contributing to the format's ongoing resurgence.

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