X (formerly Twitter) is rolling out its dedicated vertical video feed globally following its successful US launch. The feature, accessible through a new tab next to the Grok AI button in the X app, is currently available on iOS with Android release dates pending.

The global expansion comes at a strategic time, coinciding with TikTok's ongoing availability issues in various markets. The rollout has already reached users in Australia, India, and several European countries, as confirmed by an X spokesperson to TechCrunch.

Key features and developments:

• Dedicated vertical video feed similar to TikTok's format
• Ad integration after several video views for revenue generation
• Part of X's broader video strategy, including their standalone TV app
• Built upon existing video functionality introduced in 2022

The timing aligns with TikTok's current challenges, including its removal from US app stores and ongoing regulatory scrutiny. Meanwhile, competitors like Instagram are actively pursuing TikTok creators for their Reels platform.

This expansion reflects the continuing dominance of short-form video in social media, with X joining platforms like Instagram, YouTube, and TikTok in prioritizing vertical video content. The feature aims to increase user engagement while creating new advertising opportunities for the platform.

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