Weverse Sees 19% User Growth in 2024 as Ariana Grande, Dua Lipa Join Platform's Superfan Community
Weverse, Hybe's social platform for superfans, experienced a significant 19% user growth in 2024, driven by the addition of global artists like Ariana Grande, Dua Lipa, and Megan Thee Stallion to its roster.
Weverse user growth chart shows increase
Key Growth Metrics:
- 19% overall user increase
- 13% growth in merchandise transactions
- 16% user increase in US and Canada
- Regional growth: Brazil (21%), Mexico (14%), Japan (22%), Taiwan (54%)
Platform Performance:
- 20.6 million merchandise pieces sold
- 10% increase in physical merchandise sales
- 24% increase in digital merchandise sales
- 3.4 million digital items sold
Notable Features:
- Subscription tier offering ad-free viewing
- Video downloads for offline access
- High-quality streaming
- Language translation services
- Integrated e-commerce platform
Top Markets and Products:
- Leading markets: South Korea, US, and Japan
- Popular items: BTS ARMY and SEVENTEEN CARAT memberships
- Strong performance in both physical and digital merchandise
According to Weverse President Joon Choi, 2024 marked a "transformative year" for the platform, which continues to innovate its services to meet evolving artist and fan needs while strengthening its position in global fandom culture.
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