Universal Music Signs Global Distribution Deal with 'The Rap of China 2024' Contestants
Universal Music Greater China (UMGC) has secured an exclusive distribution agreement with iQIYI for new releases from contestants of 'The Rap of China 2024.' This strategic partnership will provide worldwide distribution for all participating artists.
Universal China execs at iQiyi event
Key Partnership Details:
- UMGC will provide comprehensive support to signed contestants
- Top three finalists will visit UMG's global music labels and studios
- Partnership focuses on international collaboration opportunities
- All contestant releases will be distributed globally under UMG
'The Rap of China,' launched in 2018 by iQIYI, is China's first narrative-driven rap competition show. The 2024 season (May-July) features notable contestants including A.A. Three, ALAMEI, C2C, Danny K, ErWan, FuLai, God Øne, and others.
Timothy Xu, CEO of Universal Music Greater China, emphasizes the partnership's role in nurturing Chinese rap talent and expanding its global reach. The collaboration aims to facilitate international artistic connections and create innovative musical works.
Zuo Jin, Chief Director of 'The Rap of China 2024,' highlights the show's international vision, noting that global auditions attracted over 500 young artists worldwide. The partnership with UMG is expected to enhance the show's global presence and impact.
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