UBS, Wells Fargo, and Zacks Rally Behind Spotify Stock as Profitability Push Continues to Impress Wall Street
Spotify (NYSE: SPOT) is gaining significant attention from Wall Street analysts as the streaming giant continues to prioritize profitability and operational efficiency.
Multiple prominent analysts, including UBS, Wells Fargo, and Zacks Equity Research, have expressed bullish views on Spotify stock in September. The company's shares have risen approximately 78% this year to $336.39, marking a 114% increase from September 2023.

Charging bull statue on Wall Street
Key Analyst Perspectives:
- Wells Fargo added Spotify to its "Signature Picks List," citing rapid profitability improvements and resilience during economic downturns
- UBS named SPOT its top media stock for 2024, highlighting the music industry's early-stage monetization recovery
- Zacks designated Spotify as its "Bull of the Day"
Contributing Factors to Positive Outlook:
- Successful implementation of cost-cutting measures
- Strategic layoffs and podcast portfolio optimization
- Improved operational efficiency
- Sustained subscriber growth in developing markets
- Enhanced monetization through price increases and new tiers
Contrasting Views: Seeking Alpha analyst Gary Alexander downgraded SPOT, citing concerns about:
- Slowing user growth
- Inconsistent user trends
- High content costs
Important Context:
- Previous analyst optimism in 2021 led to $400+ price targets
- Stock subsequently fell to $70s by end of 2022
- Current high investor expectations may impact future performance
- Incoming CFO Christian Luiga expected to join in Q3
The company's transformation focuses on profitability over growth, marking a significant shift in strategy that has resonated with market analysts, despite mixed performance in the broader streaming sector and challenges faced by major music labels.