Triller has secured $50 million in equity funding through a private placement with institutional investors, led by KCP Holdings. The company sold approximately 6.36 million common shares at $2.20 each, while facing new legal challenges in the midst of TikTok's uncertain U.S. future.

The funding will support development of AI-driven tools, enhanced livestream capabilities, and improved video editing features. Notable backers include Conor McGregor, The Weeknd, Marshmello, and Lil Wayne. KCP Holdings founder Roger Kennedy will join Triller Group's board.

Recent company developments include:

• Public listing via SPAC merger
• Appointment of Wing-Fai Ng as CEO
• Hiring of former TikTok exec Sean Kim to lead the app
• Launch of TikTok video backup service in early 2025

Current challenges facing Triller include:

• $35 million+ promissory note dispute
• Copyright complaint from Anthem Entertainment
• Lawsuit from former board chair Robert Diamond claiming over $5 million in unpaid compensation
• Ongoing music licensing concerns

Despite these challenges, CEO Wing-Fai Ng emphasizes that Triller's growth strategy isn't dependent on TikTok's potential ban. The company plans additional fundraising later this year to support its expansion in the short-form video market.

The platform currently offers some licensed music content, including works from Megan Thee Stallion, though historical licensing issues with major labels like Sony Music and Universal Music remain a concern as the company continues its market expansion efforts.

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