The Weeknd and Apple Launch Immersive Vision Pro Music Experience on November 14
Apple and The Weeknd are launching "The Weeknd: Open Hearts," an exclusive immersive music experience for Vision Pro, debuting November 14th. The experience, directed by Anton Tammi, is the first music title captured in Apple Immersive Video, featuring 180-degree media format and Spatial Audio.
Apple Vision Pro headset display
Key Features:
- Full 180-degree immersive viewing experience
- Spatial Audio integration
- Limited-time availability
- Free screenings at Apple Stores starting November 15th
The experience will be available to Vision Pro owners ($3,499) and through scheduled viewing sessions at participating Apple Store locations in the U.S., U.K., and other countries. While the Vision Pro's current user base is limited (estimated 370,000 units sold in Q1-Q3 2024), this collaboration represents an important step in developing premium immersive home entertainment experiences.
This partnership builds on The Weeknd's existing relationship with Apple, following his "Dancing in the Flames" music video shot entirely on iPhone 16 Pro earlier this year.
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