Spotify has expanded its live initiative into the UK through a Budweiser-sponsored concert in Manchester, marking a significant step in its AUX music consultancy program.

The inaugural UK event, dubbed "Music Depot," took place at Manchester's Diecast venue, attracting over 500 fans. The event featured performances from Good Neighbours and Manchester-based headliner Blossoms, alongside multiple DJ sets.

Key features of the immersive experience included:

• Customizable Budweiser-branded merchandise and apparel
• Street-food menu with Budweiser-inspired elements
• Innovative beer service featuring printable messages and Spotify codes on drink foam
• Complimentary permanent and temporary tattoos by local artists

Ed Couchman, Spotify UK and Northern Europe sales head, emphasized the company's commitment to strengthening connections between artists, brands, and fans through these cultural moments.

The expansion follows successful brand partnerships with companies like FanDuel and Samsung. This initiative aligns with Spotify's broader strategy to diversify its entertainment offerings, including:

• Enhanced podcasting services
• Expanded visual media presence
• Competition with YouTube in video content
• Integration of cross-platform live events

The platform continues to leverage its access to music talent while exploring opportunities to combine various entertainment formats for future branded experiences.

Related Articles

Previous Articles