SoundCloud and Ticketmaster have partnered in a major integration deal that enables direct ticket purchases through the SoundCloud platform. This partnership arrives amid discussions between Ticketmaster and various streaming services, including Spotify's potential pre-sale access for their upcoming Super-Premium tier.


Key features of the SoundCloud-Ticketmaster integration:

• Artist Pro profiles can display upcoming shows
• Fans can purchase tickets directly through SoundCloud
• Integration with Ticketmaster's Universe ticketing and marketing platform
• Artists can create events, sell tickets, and share shows within SoundCloud

The partnership coincides with SoundCloud's recent launch of Fan Recognition, which allows artists to identify and highlight their most dedicated listeners, including "first fans" and "top fans" based on streaming volume.

This integration represents the first phase of a broader planned expansion between the two companies, with SoundCloud promising future innovations to enhance the platform's capabilities.

The timing is significant as the industry increasingly focuses on monetizing superfan relationships. For context, BTS agency Hybe recently reported growth in Weverse payment amounts for Q4 2024, following the introduction of paid "digital memberships" and direct artist-fan messaging features.

While exclusive pre-sales haven't been announced for SoundCloud users, the combination of Fan Recognition and Ticketmaster integration suggests potential for expanded commercial opportunities targeting dedicated fans.

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