Sony Music Publishing has renewed its exclusive global administration deal with India's TIPS Music, expanding to include worldwide YouTube rights (excluding India) for international publishing exploitation.

The multi-year agreement covers TIPS Music's catalog of over 32,000 tracks across 24 languages, featuring prominent Bollywood soundtracks and popular Indian music. TIPS Music plans to release 12-15 Bollywood/regional film albums annually, alongside independent music under their Tips Originals brand.

This strategic partnership aims to boost Indian music's global presence, particularly as Bollywood soundtracks gain international popularity. The deal includes administration, synchronization, and enhanced promotion across global digital platforms.

Key Benefits of the Partnership:

• Extended rights to TIPS Music's extensive catalog
• Worldwide YouTube exploitation (excluding India)
• Access to Sony's international network and reporting systems
• Enhanced global distribution and promotion
• Increased revenue opportunities through digital platforms

Guy Henderson, President International at Sony Music Publishing, expressed enthusiasm about the expansion, noting TIPS' consistent growth over the years. Kumar Taurani, Managing Director of TIPS Music Ltd., highlighted the partnership's success in expanding international music usage within their first year of collaboration.

The renewed agreement strengthens both companies' positions in the global music market, with TIPS gaining access to Sony's worldwide network and advanced reporting systems, while Sony enhances its presence in the growing Indian music sector.

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