Sony Music Publishing (SMP) has established its first flagship office in Thailand, marking a significant expansion in the Asian market. The company has appointed Tatchara Longprasert as General Manager, who will report directly to Carol Ng, President of Asia, Sony Music Publishing.

As the first international publisher with a dedicated local team in Thailand, SMP Thailand aims to:

• Develop and promote Thai songwriters globally
• Create international networks and partnerships
• Work closely with local music labels and collection societies
• Provide comprehensive publishing services

Carol Ng emphasizes Thailand's rich musical heritage and growing repertoire, noting increased demand for professional publishing services among Thai artists seeking global reach.

Tatchara Longprasert brings over a decade of industry experience to his role as General Manager, having previously served as:

• A&R Director at Sonray Music
• Executive at Warner Music Thailand
• Team member at BEC World PLC
• International Business Team member at SM Entertainment

The new office will focus on expanding creative and commercial opportunities while ensuring fair and transparent practices in music publishing. Guy Henderson, President, International, Sony Music Publishing, expressed confidence that the new team will help advance Thai writers' global achievements.

This strategic expansion demonstrates Sony Music Publishing's commitment to developing the Thai music industry while providing local talent with access to global opportunities and networks.

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