Snapchat has launched Spotlight, a new feature that rewards top video creators with a share of $1 million daily through 2020. This initiative aims to highlight creative content while offering significant monetary incentives to creators.

The platform will use a proprietary algorithm to determine rankings, with prizes potentially going to a single creator or being split among several top performers. Notably, creators don't need public accounts or established followings to participate and win.

Initial rollout includes 11 countries:

• United States
• Canada
• Australia
• New Zealand
• United Kingdom
• Ireland
• Norway
• Sweden
• Denmark
• Germany
• France

Spotlight emphasizes strict content moderation, prohibiting:

• False information and conspiracy theories
• Hate speech
• Explicit or profane content
• Bullying and harassment
• Violence

This move comes as Snapchat experiences significant growth, with Q3 2020 showing:

• 18% increase in daily users (249 million total)
• 52% jump in revenue
• Modest profit gains

The feature resembles TikTok's 'Discover' tab, suggesting Snapchat's strategic positioning to attract content creators amid TikTok's uncertain future in some markets. All submitted content must comply with community guidelines to be eligible for rewards.

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