Audoo, a London-based music tracking company, has revealed groundbreaking data from its recent Denver pilot program, demonstrating near-perfect accuracy in tracking public music performances.

The pilot study, conducted between June 2024 and February 2025, tracked hundreds of venues across Denver using Audoo's 'Audio Meter' technology. The results challenge conventional assumptions about public music consumption and reveal surprising insights about music playing patterns.

Key Findings:

• Nearly 100% successful tracking rate for all songs played
• Minimal overlap with popular streaming platforms:
  • Apple Music: 0% overlap
  • Billboard: 2.5% overlap
  • Shazam: 5% overlap
  • Spotify: 5% overlap
  • TikTok: 0% overlap

Geographic Origin of Music Played:

• United States: Over 50%
• UK: Nearly 15%
• Other countries (Australia, France, Germany, Sweden): Single-digit percentages

Most-Played Artists in Denver:

• Tame Impala
• Jungle
• Hozier
• Taylor Swift
• Morgan Wallen
• The Rolling Stones
• Fleetwood Mac
• Bad Bunny
• Zach Bryan
• Neil Frances

Notable Venue-Specific Findings:

• Señor Bear restaurant features a unique blend of Latin-inspired music (Argentina, Puerto Rico, Colombia, Spain)
• 24% of Señor Bear's playlist consists of American local artists

The study's timing coincides with ongoing Congressional inquiries into PRO operations, as the US Copyright Office examines how performance rights organizations gather and distribute royalties. Audoo CEO Ryan Edwards, backed by investors including Bjorn Ulvaeus and Sir Elton John, advocates for comprehensive tracking to ensure accurate royalty distribution.

This data suggests that current assumptions about public music consumption patterns may need significant revision, potentially affecting how performing rights organizations track and distribute royalties in the future.

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