UnitedMasters has extended its partnership with the NFL through the 2027 season, expanding upon their initial three-year agreement from 2023. This collaboration enables the NFL to access UnitedMasters' extensive library of fully-cleared music tracks for their programming.

The partnership offers several key benefits:

• Independent artists maintain ownership of their masters
• NFL gets access to a diverse, cleared music library
• Artists receive exposure to millions of NFL fans globally
• NFL Member Clubs can access specialized licensing packages
• Music integration across all NFL programming year-round

Steve Stoute, UnitedMasters' Founder & CEO, emphasizes that this partnership creates a unique platform where independent artists and football fans converge, offering unprecedented opportunities for emerging talent.

Seth Dudowsky, NFL's Head of Music, highlights the partnership's success in providing flexible, diverse music content that enhances the NFL's media presence. This collaboration builds on UnitedMasters' existing relationship with the NBA since 2018, recently expanded to include African markets.

UnitedMasters has successfully launched various artists including BigXThaPlug, Anycia, Brent Faiyez, and Tobe Nwigwe, demonstrating their ability to elevate independent talent to mainstream success.

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