Lil Wayne's sports agency, Young Money APAA Sports, has secured a major signing with Heisman Trophy winner Travis Hunter for NFL representation. Hunter, projected as a top-five pick in the 2025 NFL Draft, chose Young Money over established agencies like WME, CAA, Klutch Sports Group, and Athletes First.

The agency's roster includes notable athletes across multiple sports divisions:

• Travis Hunter (Football)
• Darian Mensah (Duke quarterback, $8 million NIL deal)
• Jehiem Oatis

During his Heisman Trophy acceptance speech, Hunter expressed his admiration for Lil Wayne, revealing how the rapper's music became his preferred pregame motivation. He even performed an impromptu rendition of "6 Foot 7 Foot" from Tha Carter IV.

Hunter will maintain his relationship with SMAC Entertainment for off-field representation, which has already secured several significant NIL deals, including a long-term partnership with Adidas that will continue into his professional career.

Young Money APAA Sports continues to expand its influence across the NFL, NBA, soccer, and college sports, establishing itself as a significant player in the sports management industry.

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