The 2025 Super Bowl halftime show featuring Kendrick Lamar has shattered viewership records, reaching 133.5 million viewers—surpassing Michael Jackson's previous 1993 record and exceeding Usher's 2024 performance by 3%.

Photo Credit: Roc Nation

The overall Super Bowl broadcast achieved its highest viewership ever, with 127.7 million people watching the Philadelphia Eagles face the Kansas City Chiefs. Viewership peaked during the second quarter between 8:00-8:15 PM ET, drawing 135.7 million viewers as audiences tuned in for Lamar's performance.

The nearly 13-minute halftime show featured special guests Samuel L. Jackson, DJ Mustard, SZA, and Serena Williams. A highlight was Lamar's performance of his Grammy-winning Drake diss track "Not Like Us," which recently made history by winning all five Grammy categories for which it was nominated.

Streaming platforms contributed significantly to the record-breaking numbers, with Tubi accounting for 13.6 million viewers, while NFL+ and other NFL platforms brought in nearly one million additional viewers. The total viewership was measured across Fox, Fox Deportes, Tubi, Telemundo, and NFL digital properties, showing a 2% increase from the previous year's figures.

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