Kendrick Lamar's "Not Like Us" saw a massive 430% streaming increase on Spotify following his Super Bowl halftime show performance, with his entire catalog experiencing a 175% boost in listenership.

The controversial Drake diss track, which recently earned Lamar five Grammy Awards, headlined significant streaming gains across his performed setlist:

• "Humble" - 300% increase
• "All the Stars" (featuring SZA) - 290% increase
• "man at the garden," "DNA.," "euphoria," "squabble up," and "peekaboo" - 230-260% increase
• "luther" and "tv off" - 170%+ increase

SZA, who made a guest appearance during the show, also experienced an 80% boost in her Spotify streams.

Despite legal threats from Drake's team regarding potential defamation claims, Lamar performed "Not Like Us" during the halftime show, maintaining most of its original content while notably omitting specific controversial language. The track has achieved significant commercial success, including:

• Two weeks at #1 on Billboard Hot 100
• 20 weeks atop Hot Rap Songs chart
• Five Grammy Awards, bringing Lamar's total to 22

The performance and subsequent streaming spike demonstrate the continued impact of "Not Like Us" as one of 2024's biggest hits, further cementing its place in hip-hop culture.

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